This project is a brand and packaging redesign for Select Harvest Almond Snacks. The goal was to modernize the brand and create a cohesive look across the product line while helping the packaging stand out in the competitive snack aisle. The project was to design a new brand logo, three almond package designs, Honey Flavored Glazed Almond.
The packaging focuses on a clean, modern design that highlights the almonds in three different flavors; Sea Salt Oven Roasted Almonds, and Wasabi Flavored Roasted Almonds. The flavor appeals to both adults and families. The Honey Flavored Glazed Almonds feature a bee using the almond as its body with a soft yellow background and honeycombs to emphasize sweetness. The Sea Salt Oven Roasted Almonds showcases an octopus utilizing an almond as its head. With subtle waves and blue tones to reveal the sea salt flavor. The Wasabi Flavored Roasted Almonds are represented by a phoenix with the almond being the body surrounded by green flames to highlight the heat of the wasabi. This packaging makes Select Harvest Almond Snacks recognizable and memorable.
